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"+PLUS qu'une université" Campaign - Institut national de la recherche scientifique (INRS)
Project type
Campaign
Date
March 2023
Location
Québec and Montréal
Role
Art Director
Participation in the conception, creation and rollout of the INRS “+PLUS” advertising campaign, designed to highlight the institution’s distinctive academic experience to students aged 18 to 25.
The campaign features four student profiles and promotes master’s and doctoral programs as well as internship opportunities through visual and digital content distributed across multiple media channels.
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